There is a lot of talk about Scandinavia at the moment in England, where Sweden, Denmark and Norway have been voted the happiest countries in the world!
UK celebrity Chef Hugh Fearnley-Whittingstall wanted to discover what the hype is all about and now fronts a TV show on popular Channel 4 in three episodes. The program is showing what Scandinavia has got to offer in terms of cuisine, nature, industry and culture. This has been very good PR for Scandinavia and Norway and an eye opener to the British public. This program is certainly contributing to the ongoing Scandinavian buzz in the nation- Thumbs up!