Norwegian art is not always created within the country’s borders – the Norwegian singer/songwriter, Lillebjørn Nilsen, write one of his most popular songs “Alexander Kiellands Plass” while he stayed in
Hamburg. Knut Hamsun wrote his breakthrough novel “Hunger” during the years he spent in Paris. Ida Mari Molander creates jewelry inspired by Arctic Norwegian nature, in her Berlin-based studio. The Norwegian identity is thus strongly present in her creative projects. IDAMARI’s debut collection “OR” carries Old Norse names such as “Vágr” (bay, wave), “Vinda” (twist, turn) and “Æ” (always).
Scandinavian and Norwegian design is often characterized by simplicity, minimalism and functionality. According to Ida, Scandinavian design has a good reputation abroad: “We are well-known for good design, and it seems like people start to open their eyes for it. Berlin Fashion Week, for instance, organizes one night dedicated to Norwegian exhibitors only”. The German capital has for years attracted young artists from all around the world. Ida explains that the additional advantages of working in the exciting center of art are the short way to important fashion shows and the low costs of living. This week’s exhibition will take place in one of the major fashion capitals of the world: Paris.
After achieving a Master in Industrial Design at Oslo School of Architecture and Design, Ida moved to Australia where she worked in fashion photography and graphic design. The young designer has always been fascinated by details and macro photography, but it was not until she studied jewelry making in Brisbane, that she found her stage. In 2012, Ida moved to Berlin to work as a jeweler fulltime. Besides working for a local brand, Ida established her independent jewelry label IDAMARI. IDAMARI focuses on craftsmanship and minimal designs, while reflecting Scandinavian minimalism through form and shape. Everything from creation of the graphic identity to craftsmanship is done by the Norwegian designer herself. Branding is however an essential part of the work: “Building and developing a brand or a company is an evolution process. It shapes over time, and finds its own path.”
Ida comes from the small hamlet of Sandtorg, right outside Harstad in Northern Norway. Her jewelry design reflects her fascination for the encounter between mountains and sea at the horizon line, crystal structures of snow and ice or minerals found in the Norwegian arctic nature. During her childhood, Ida was an eager collector of crystals. The family hikes in the North Norwegian mountains were considered as an exciting treasure hunt. Secretly, she hoped for finding diamonds or gold.
Paris Fashion Week has started, and Ida is for a second time invited to exhibit IDAMARI at Capsule. Her last appearance opened up for new retailers in countries such as Austria and Japan.’
IDAMARI is for sale at www.idamari.com and F5 Concept Store in Oslo.
IDAMARI on https://www.facebook.com/idamarijewellery