“If the goal were to build the perfect house in which everyone would like to live, the architect would likely be Italian, the engineer maybe German, the gardener probably British, and the craftspeople either Swiss or Japanese. The interior designer of that house should, beyond any doubt, be from Scandinavia!” Emma Fexeus, interior designer, stylist and one of the most famous international design blogger, says.
The Scandinavian design is timeless, functional, esthetic and high quality like no other. In the last decades, objects, furniture, chairs and architecture from the Nordic countries have become renowned icons within the international design and architecture environment.
With no doubt, the Scandinavian design is the new “must have”.
While Danish and Swedish designers have achieved international visibility from the 60’s thanks to a strong commercial strategy run by the companies they worked for, the Norwegian style has become popular on the international stage only recently. Despite the evidence, the Norwegian design has a strong and rooted tradition and it’s probably the most ancient one amongst the Nordic countries.
Now the Norwegian design is a true and concrete phenomenon, not only for its worldwide top star designers like Peter Opsvik and Olav Eldøy, or historical design icons like Trip-Trap, Capisco and Balans, but also for a new, rising generation of young designers like Anderssen & Voll, Morten & Jonas, Jens Praet & Vibeke Skar and Andreas Engesvik, among others.
And Andreas Engesvik is undoubtedly one of the most promising designers. His creativity stands out in every project, from interiors to lamps, from textiles to chairs, and he’s actually working for Norwegian brands as well for international firms.
“In Norway there were not so many manufacturing companies interested in developing new products through young designers, and this was very challenging for me. The big change happened after my participation as young designer at Il Salone del Mobile in Milan. This was the perfect stage for me, the only and most effective way to get visibility on an international level”, Andreas says.
The International Furniture Fair – Salone del Mobile – in Milan represents the best spring board to the international stage for companies and designers. It is the biggest furniture and interiors fair worldwide and commonly defined as “the place to be!”
In 2015 Innovation Norway and Norsk Industri will participate for the 4th time with the project “InsideNorway”, the joint Norwegian Pavilion. In the last years many companies have successfully exhibited in the pavilion: Håg, Variér, Røros Tweed, Mandal Veveri, Helland, Vestre, Stordal and Fjord Fiesta. And new companies will join the fair in 2015: Vad, Scan Sørlie, Magnor Glassverk and Hilding Anders Norway.
We are there to help new stars to rise!
Inside Norway, Il Salone del Mobile Milan, 14-19 April 2015. Stand E01 Hall 12.
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