IS FLORENCE BECOMING THE WORLD’S 5th FASHION CAPITAL?

Photo: Innovation Norway, Milan

Photo: Innovation Norway, Milan

With its collection of fashion events, Pitti Immagine is standing out from other local fashion week around the world and Florence is very quickly becoming the 5th fashion capital in the world, where trends are debuted and created. Pitti Immagine, held twice a year, is one of the key global arenas for international men’s, women’s and children’s fashion. Brands from around the world exhibit their design and attract buyers and press. Designers will test their skills to see how they measure against the competitors and also develop their knowledge and inspiration for further growth.

Pitti Immagine is a showcase where fashion and lifestyle are exhibited for both home and international markets, because it is mainly a window on the world, with the presence of important, international buyers.

In the recent years, Pitti Uomo for menswear as well as Pitti Bimbo for childrenswear are becoming significant to receive international recognition and to go global. The participation at Pitti gives a strong signal in terms of brand quality to be renowned at home and abroad.

“We are proud to be allowed to show at an event like Pitti. We look at it as a confirmation that we have a strong brand“- says Magne Gisvold of the Norwegian company Johnny Love, exhibiting for two editions at Pitti Uomo this year.

Innovation Norway gives its contribution to the Norwegian brands to come up and go on an international level, especially in the recent years when we are experiencing the international growth of the Norwegian fashion sector.

Photo: Innovation Norway, Milan

Photo: Innovation Norway, Milan

Innovation Norway Milan gives its support to companies and entrepreneurs in all practical and operational assistance to take part in fairs like Pitti. It can be from the application processes, the dialogue with the organizers, or the identification of potential partners and distributors as well as operational assistance during the fair.

The presence of several Norwegian companies at Pitti Immagine in the last years is the proof that Pitti is the place to be and where to meet the big international players in distribution and retail.

For more information, please contact us:

milan@innovationnorway.no – +39 02 85 45 14 11

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